Our Story

Madden & Co was born out of necessity. During my maternity leave with my first son, I found myself hesitant to spend time and money on regular lash appointments. Despite being a certified lash technician, the challenges of resuming after having a baby were real. With the unwavering support of my husband Mark, I decided to venture into sourcing our own manufacturing for a product we would love.

Encouraged by the initial success, Madden & Co was born. The business is named after my first son, Madden, and since then we have added a son, Davis and a daughter, Rowen. Join me on this journey of beauty, empowerment, and convenience as we cater to the needs of amazing and beautiful women who are conquering the world!

Our Mission

Madden & Co redefines beauty for the busy woman with our luxurious DIY lash extensions, offering confidence at your fingertips. Committed to providing a seamless and empowering experience, we enable women to navigate their day effortlessly. Beyond beauty, Madden & Co celebrates confidence and convenience, empowering women to conquer the world no matter where they might go!